Three Presentation Tips

May 13, 2010 by

Presenting at interview? Here are three quick tips on making it better.

Presenting is a skill. You can improve.

Three tips that will make a difference:

  1. Plan on a napkin.
  2. Answer the only question that matters.
  3. Make it a three-pointer.

Plan on a napkin.

Don’t even think about switching on your computer until you’ve planned what you are going to say. Use a napkin.

Keep your message simple enough that it can fit on the back of a napkin. Yes, really.

Show them how you will increase sales by 20%. Demonstrate your plan for reorganising their factory. Share your vision for their company over the next 5 years.

Use a napkin. Oh, and a pencil too.

Answer the only question that matters.

In his book, “The Presentation Secrets of Steve Jobs”, Carmine Gallo writes:

Above all, people want to know the answer to one question: Why should I care?

Yes, they want to be informed, educated, and entertained too. But they need to know why they should care.

Why are you the solution? Why are you the person for the job? Why hire you?

To answer that question you need to know two things:

  1. What they need.
  2. What you offer.

Take your napkin and write down why they will care.

Make it a three pointer.

Human beings like things in threes. 3 is a magic number.

Stories need a beginning, a middle, and an end. Eddie Cochran sang “Three Steps to Heaven”. A three-legged stool is enough.

Psychologists know that four is pushing it, and that two is not quite enough.

Stick to three points.

“Today you are going to discover how to increase sales by 20%.” (Get their attention?)

“There are three things that we need to do…”

1, 2, 3… tell them.

Then you can explain what they need to know, point-by-point.

There’s more to learn!

Don’t get me wrong – this is not a panacea. There is a lot more to learn. You will need to think, apply, and practice.

BUT your presentations can take a quantum leap forward the minute that you ditch your computer and pick up a pencil.

Grab a napkin. Answer the only question that matters. Make it a three-pointer.


Seen my previous post on Presentations?¬†Click –>here<– for more ideas.



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